You’ve stolen his last bite of Maggi. He’s borrowed your charger more times than you can count. And no matter how much you bicker, Rakhi rolls around, and suddenly, it’s time to be “the good sibling” again. So what do you get for the brother who’s equal parts annoying and adorable? Something better than socks, obviously! This year, ditch the done-to-death gifts and go for something that actually gets him: a smart, stylish, do-it-all smart watch.

Whether he’s the fitness freak, the tech nerd or the guy who just wants to look cool while ignoring calls, a smartwatch gift for Rakhi is equal parts thoughtful and functional. Let’s dive into why smart watches are the ultimate Rakhi gift, and which ones from boAt’s lineup deserve a spot on his wrist this festive season.

Why a Smart Watch is a Great Pick for a Rakhi Gift

1. It’s Personal, Practical & Packed with Thought

Gifting a smartwatch for Rakhi shows you know your brother’s routine, whether he’s a gym-goer, a hustling student, a tech junkie or someone who just needs help remembering to drink water. A smart watch becomes more than just a gift; it becomes his daily companion.

2. Health & Fitness Tracking

Let’s face it, most of us need a little push when it comes to staying active. A smartwatch tracks heart rate, steps, calories, sleep, and even stress levels. It’s like gifting a pocket-sized wellness buddy.

3. Always Connected, Minus the Distractions

Smart watches help your brother stay connected without being glued to his phone. Whether he’s in class, a meeting or on the move, he can view messages, calls, and even control music from his wrist. Handy, right?

4. Style Statement on the Wrist

Let’s not ignore the style factor. boAt’s smartwatches are as fashionable as they are functional. Sleek displays, vibrant straps, and customisable watch faces mean your brother gets tech that looks just as good as it performs.

5. It Lasts Longer Than a Box of Sweets

We all love a treat, but a smartwatch stays with your sibling way past Rakhi. It becomes part of his daily life, making it one of the most meaningful gifts you can give.

Find the Perfect Smartwatch Gift for Rakhi

Here are some handpicked options from boAt that your brother will genuinely appreciate:

1. boAt Valour Watch 1 GPS – Goes the Distance

Built for the brother who never sits still, our latest launch, boAt Valour Watch 1 GPS, packs a 1.43" AMOLED display with Gorilla Glass protection and inbuilt GPS with turn-by-turn navigation. Whether he's swimming laps or sprinting outdoors, it tracks strokes, pace, and distance (hello, AI workout detection). Add Bluetooth calling, 15-day battery, and 3ATM water resistance, and you’ve got a Rakhi gift that matches his every move.

2. boAt Ultima Ember – Made for the Hustler

The Ultima Ember is for the brother who’s always on the go. With a 1.96” AMOLED display, Bluetooth calling, and over 100 sports modes, it’s built for those who juggle fitness and productivity like a pro. The best part? Its responsive UI, functional crown and app personalisation make it a practical yet premium smart watch.

3. boAt Chrome Horizon – Bright, Bold, Bhai-Worthy

If your brother likes his tech as fresh as his fits, Chrome Horizon delivers. It’s the world’s first smartwatch with a video watch face. The 1.51” AMOLED display brings visuals to life in crisp detail. And with auto-activity detection, 100+ sports modes, and health and wellness tracking, it tracks every move, whether he’s walking or running. And a 7-day battery and IP68 resistance mean it keeps going through dust, sweat and splash.

4. boAt Enigma Orion – Classic Elegance with Modern Tech

A timeless choice, the Enigma Orion is where traditional watch aesthetics meet cutting-edge tech. It features a 1.39” HD display, a round metal body, and a full suite of health metrics. With over 100 watch faces, he can match his mood or outfit (because yes, he does care), while camera and music control keep things fun and functional on the go. Plus, it just looks so good on the wrist.

5. boAt Storm Infinity Max – Go Hard or Go Home

Storm Infinity Max is made for the go-getter. The massive HD display keeps everything bold and visible, while multiple sports modes and AI-based health nudges help him stay sharp. With 20-day battery life, it’s a powerhouse on his wrist that just won’t quit. Add in IP68-rated water, dust, and sweat resistance, and you’ve got a smart watch that’s ready for any adventure, rain or shine.

Wrapping Up

This Raksha Bandhan, go beyond the usual. Choosing a smartwatch gift for Rakhi is like saying, “I want you to look good, feel good, and be your best self.” And with boAt’s latest lineup, from the classic Enigma Orion to the powerhouse Valour Watch 1 GPS, you’ll find the perfect match for your brother’s personality and lifestyle.

So, skip the chocolate box and surprise your brother with a Rakhi gift that ticks all the boxes: thoughtful, techy, trendy, and totally him.

None of us is obliged to go to a theatre to watch any movie. 

With the OTT fever, we have the ease of watching movies on our couches. But let’s be honest, don’t we miss the vibe of an authentic theatre hall? The dark room, friends next to you, and that action sound of Dishoom in the villain's face? That’s what real theatre feels like.

But who says you need to go to a cinema hall to feel that magic again? 

In our ‘oh! so busy lives’ we may or may not get the time & energy even to visit a nearby cinema hall.  

It’s time to bring the theatre to you—right in your living room or bedroom or anywhere in your home. Wondering how? The answer is simple: Dolby Soundbar, also known as the Bluetooth soundbar

Here are the top 5 reasons why you need to introduce your basic TV setup to an amazing theatre-like feel with Dolby soundbars. 

Top 5 Reasons to Buy a Dolby Soundbar

1. Improvised Sound

In a basic TV setup, sound typically comes from a single direction i.e., from the right or from the center. Any disturbance in the room can catch your attention and be a buzzkill. This is where the Dolby soundbar comes in.

Dolby provides a 360-degree surround sound in the room. From the centre, to your left, right, behind you, and even above, it ensures every sound is placed precisely where it should be. This gives a full cinematic audio experience that brings the authentic theatre experience to you at your home.

Dolby has various versions, such as Dolby 2.1, Dolby 5.1, Dolby 7.1, Dolby Atmos etc. In each version, the number of speakers varies. For example: Dolby 2.1 includes 2 channels (2 stands for speakers on the left and the right + 1 stands for a subwoofer). 

2. Affordability

Even if you are in your ‘mere paas to zeher khane ka bhi paisa nahi h’ era, Dolby won't break the bank. Surprisingly, Dolby soundbars are highly efficient and cost-effective at the same time. Visit our website to get your favourite Dolby soundbar on 0% interest EMIs. 

Dolby soundbars are known for providing rich bass, crystal-clear dialogue, and immersive surround sound at budget-friendly pricing. 

Get Dolby sound experience in your earbuds & headphones as well. Check out boAt Aavante Bar A2060 Dolby which comes with the 2.1 channel configuration and gives you an additional advantage of multi connectivity to help you binge-watch your favorite show or win your favourite game with no interruption. Get ready for an experience like never before.

3. Customisable Cinema Experience

Get the power to adjust more than just the volume of your favourite shows & games. 

Imagine you are in a theatre hall, surrounded by a live audience, but unlike regular theatre halls, here, the control of audio and visuals is in your hands. You can adjust the bass and treble to make your favourite sound even sharper and clearer. That’s the magic of a home theatre. 

And no, it doesn’t stop here, ‘Picture abi baaki hai mere dost’. You can also customise the sound direction too! Become the director and choose where you wish to place the speakers. Whether it’s from the front, back, or overhead, you get to control all of it. 

4. Multiple Device Compatibility

As the name suggests, the Dolby soundbar comes with Multiple Connectivity. You no longer have to worry about switching and reconnecting different cables to your device. 

It is easy for you to effortlessly connect a Dolby soundbar to your TV, laptop, phone, or any other device without a single hassle. This gives you a smooth, sound and uninterrupted experience. 

5. Easy Integration

Simply connect your sound assistant device to the Dolby soundbar, and you’re all set to enjoy the magic of a smart home setup!

You can easily integrate Dolby to enjoy giving orders to your assistant without encountering any technical fuss or whatever your ‘Dil chahta hai’ is. It seamlessly connects with all your devices, whether trying to connect Dolby to your Alexa or any other sound assistant. All it needs is a Wifi connection. 

Sit on your couch and ask your voice assistant to perform your duties on your behalf. 

No need to be all fuzzed up in various cables; pick your favourite device at the moment and connect it to Dolby soundbars, and you're ready to be a boss. 

Flex the magic of owning the coolest home theatre with boAt products that come with Dolby

Did you know? What makes a brand truly successful?

One of the major factors is having customer trust & loyalty.

Once a brand wins its customers' trust, its success journey starts. The goal is no longer just to sell products; it is to build a community of loyal and satisfied customers. Many brands try to achieve this by offering consistent value and delivering promises.

When you buy directly from manufacturers or brands, they go the extra mile to satisfy the needs of the customers.

Let’s crawl through 5 top reasons together to understand why you should choose to buy directly from brands for your upcoming purchase.

Authenticity

Tired of being catfished by brands?
‘Humare yaha aisa NAHI hota’. 

With boAt online shopping, what you see is what you get. Every product, from manufacturing to packaging, undergoes rigorous testing to ensure the best quality. However, we can't guarantee the same when you choose to buy from a third-party store. 

Buying directly from our website or app gives you an exclusive advantage of authenticity and top-notch products. 

Affordability

Give us a chance to make you happy, happy, happy (cat voice) with the exceptional quality and affordable prices of boAt products. We always provide you with premium quality products that do not come with an ‘Oh baap re! Itna mehenga’ reaction. 

We offer high-quality boAt wearables & audio products. One such product is boAt Airdopes 131, one of our legacy products. You should check it out.

Whether you're in the market for wireless earbuds, Bluetooth headphones, smart watch, neckbands, or wired earphones, we ensure G.O.A.T performance at prices that are easy on the wallet. With boAt, you don’t have to choose between quality and price—we give you both your favourite picks. Seriously, NO CAP. 

Wanna know the cherry on the top? We also give additional discounts & offers, basically double dhamaka, on these superaffordable products, which makes it a deal you just can’t resist.

Personalisation

Every customer is unique, and so is their drip. Hence, we have cool colours & sizes for your every unique demand. But do you know what will expand your aura even more? Having your name engraved on your favourite pair of boAt earbuds.

Imagine casually carrying your earbuds, and people start simping on them. Whether it's a name or a meaningful phrase, custom engraving will make you look very mindful- very cutesy. 

Sounds cool, right?

Looks even cooler.

This simple yet powerful customisation lets you stand out from the crowd and adds a unique flair to your boAt purchase.

Product Quality

Durability and performance are our key metrics for assessing the quality of boAt products. Our products, such as Bluetooth Headphones, smartwatches, and wireless earbuds, come with unique and exciting features like ANC (Active Noise Cancellation), multipoint connectivity, BEAST™ mode, and more.

Your experience shapes how we evolve as a brand. We never compromise in giving you the best experience possible with our products. With cutting-edge technology and long-lasting durability, boAt products are designed to be your constant partner. 

Nobody.  

Literally nobody.

Le boAt products sticking with you whether you’re hitting the gym, travelling across the world, or just relaxing at your place, boAt got you covered everywhere.

Exclusive Limited Edition 

Wanna be the MAIN CHARACTER in the room? 

Don’t panic; it’s even easier than making coffee. 

With our exclusive limited edition collections and exciting collaborations with iconic names like Deadpool, Avengers, and more, boAt offers you something truly unique—something that will have everyone asking, 

"Where did you get that?"

Get a feel like ‘Apun hi bhagwan hai’ after getting the rare, cooler and tougher limited Edition Collectibles in your hands before everyone else. Head to our website and find the ‘Limited Edition’ option under the ‘Categories’ dropdown menu.

Be a boAthead: Invest & join the tribe of elevated style, innovation, quality, authenticity and custom engraving by simply browsing, choosing & purchasing. 

There are times when going to work is exciting, but it also often comes with its own set of problems. Having the right gear can make all the difference, whether you're going to a lot of meetings in a row, flying for a long time, or just trying to stay linked. This is where we come in. There is no need to look any further if you want to find the perfect business gifts for workers who are always on the go. If they bring these five essentials that are good for travel, their trips will be more productive, relaxed, and enjoyable.

1. Noise Cancelling Headphones

While trying to focus in a busy café or on a noisy trip, the last thing you need is something to take your attention away. Noise-cancelling headphones are great for people who move a lot because they block out background noise. Through our boAt Nirvana 751 ANC headphones, you can focus on what's important, whether it's work or rest. These headphones have active noise cancellation that creates a calm environment. Aside from that, these headphones have batteries that last a long time. This means that they will give your employees company while they travel. No breakdown; just pure sound.

2. Neckbands

Neckbands are the most convenient way to listen to music without using your hands. These are great for people who are always on the go and want to do things like take calls or listen to podcasts. They are light, stay safely around your neck, and sound great. For travelling, the boAt Rockerz 330 is a great device to bring along because it has great sound quality and easy Bluetooth connection. Additionally, it's designed to be very comfortable for all-day use, which will make it easy for your team to stay in touch.

3. Power Banks

Imagine you are in the middle of a flight and your phone's power is almost dead. The answer to this problem is a reliable power bank. When you use the boAt EnergyShroom PB400 20000mAh Power Bank, you can keep all of your electronics charged for a longer time. This small powerhouse can charge all kinds of electronics, from smartwatches and headphones to smartphones and more. No one on your team will ever have to look for an outlet again. Any traveller will enjoy this reliable gift, but people who are always on the go will love it the most.

4. Smartwatches

When you're travelling, things move very quickly, so you need to be very prepared. You should get a wristwatch because it can be worn on your wrist and acts as a personal assistant, keeping track of information like your work plan and fitness goals. The boAt Xtend Smartwatch can do anything and has a lot of health tracking features, such as watching your heart rate, analysing your sleep, and even giving you guided breathing exercises. This is the perfect travel tool because it not only helps you stay on top of your plan but also makes sure you take care of your health and well-being.

5. A speaker you can take with you

A portable speaker is a fun and useful gift that lets someone relax after a long day of meetings or have a small get-together at a hotel. It also adds a little fun to any trip. When they do either of these things, this is true. Because it is built to last and has strong, deep bass, the boAt Stone 1200 is the perfect sound system for people who want to combine flexibility and strength. Due to its ability to instantly turn any space into a party, it makes a great gift for workers who like to relax with some nice music wherever they go.

Last Thoughts

Giving corporate gifts doesn't have to be hard if you pick travel-themed items that employees will use and enjoy. You can give these five travel essentials as thoughtful and useful gifts, whether they're noise-cancelling headphones to ensure a nice trip or a power bank to ensure they stay connected while they're away. Giving these ideas to your employees will not only show that you care about them, but it will also help make their trips more enjoyable and less stressful. You can check out Bulk Orders page for more details & offers.

 

Why Diwali is the Perfect Time to Gift (And Why You Can’t Go Wrong with boAt)

Ah, Diwali! The festival of lights, sweets, and trying to find the perfect gift for your friends and family without repeating what you gave last year. No pressure, right?

Well, here’s the thing: Diwali is more than just a holiday; it’s a time for spreading joy and love, and nothing says that better than a thoughtful gift. And if you’re tired of gifting the usual box of sweets or yet another pair of socks (seriously, how many do people need?), we’ve got a suggestion for you—boAt! Not just any gift, but tech that’s cool, useful, and guaranteed to make you the favorite gifter this year.

So, grab a cup of chai (or maybe a laddoo), and let’s dive into why boAt products are the ultimate Diwali gifts.

 

Gifting During Diwali: A Tradition That’s as Old as Time (Almost)

If there’s one thing we know about Diwali, it’s that gifting is as much a part of the celebration as lighting diyas and munching on kaju katlis. For centuries, people have exchanged gifts during Diwali as a way to show appreciation, love, and, let’s be honest, to subtly outdo their cousins.

But these days, gifting has evolved. Gone are the days when a box of sweets or a new pair of clothes was all you needed to light up someone’s face. Now, people want something practical, something they’ll actually use—and that’s where boAt steps in.

 

Why boAt Products Make the Ultimate Diwali Gifts

Alright, let’s get straight to the point—why boAt? Well, for starters, they’ve got something for everyone. Whether it’s your music-loving cousin, your fitness-obsessed friend, or your workaholic sibling, boAt products cover all bases. Let’s break it down:

For the Music Lover

boAt’s range of earphones and headphones are a dream come true for anyone who spends half their day jamming to tunes. The sound quality is so good, they might actually forget to check Instagram for a full five minutes.

“Perfect for that cousin who thinks they’re a DJ at every family gathering, even though their playlist is still stuck on ‘Chaiyya Chaiyya.’”

For the Fitness Enthusiast

We all have that one friend who’s either running, lifting, or doing something energetic while the rest of us are strategically avoiding the treadmill. Help them track their progress in style with boAt’s fitness wearables. Bonus: they can finally see just how many calories they burned from all those Diwali sweets.

For the Workaholic

You know the type—the person who’s glued to their laptop even during Diwali celebrations. Give them something that makes their work-from-home life (or long Zoom calls) a little more bearable with boAt’s wireless earphones or Bluetooth speakers. Because let’s face it, listening to colleagues’ keyboard sounds is not the vibe.

For Everyone Else

For those people who are notoriously hard to shop for (looking at you, uncle who “doesn’t need anything”), boAt’s range of accessories like power banks and fast chargers are the perfect solution. Practical, stylish, and guaranteed to make you look like the thoughtful genius you are.

The Perks of Gifting boAt (Other Than Becoming the Favorite)

Still not convinced? Let’s talk about the perks of gifting boAt.

First off, boAt products are high-quality and durable. You’re not just giving someone a gadget; you’re giving them something that’ll last and make their life easier. Plus, they’re affordable, which means you won’t have to break the bank to make an impression.

And here’s the best part—boAt products look cool. Whether it’s sleek earphones or stylish wearables, these gifts aren’t just useful; they’re trendy. So, not only do you get credit for being practical, but also for being the cool cousin/sibling/friend who knows what’s up.

“Because who needs another box of mithai when you can gift bass so good, it’s sweeter than laddoos!”

 

Personalization for That Extra Touch

If you really want to win at Diwali gifting, go the extra mile with personalization. (Yes, boAt has that too!)

Whether it’s engraving someone’s name or a special message on a boAt product, this little touch makes the gift even more memorable. Imagine giving your sibling a pair of boAt earphones with their name on it—now they have no excuse for stealing yours!

Diwali Deals and Discounts: Gift Without Breaking the Bank

If you’re anything like the rest of us, Diwali is also the time when you’re looking to save some cash while still giving awesome gifts. Lucky for you, boAt offers some amazing Diwali deals and discounts. So, you can gift to your heart’s content without worrying about your wallet.

You could take advantage of “Buy More, Save More” campaign and grab multiple gifts at discounted prices. Why buy one when you can get more and finally stop sharing your earphones with your sibling?

Tech That Fits Every Budget

Whether you’re looking for a premium gift for that special someone or something budget-friendly for your office Secret Santa, boAt has you covered. From affordable earbuds to high-tech smartwatches, you’ll find something that fits both your budget and your Diwali gifting goals.

Spread the Love, Not Just the Sound

At the end of the day, Diwali is about more than just giving physical gifts. It’s about spreading love, joy, and good vibes. And what better way to do that than through music, connectivity, and a bit of tech magic?

When you gift boAt, you’re not just giving a gadget—you’re giving the gift of great sound, fitness motivation, and better work-from-home setups. Plus, it’s a great way to drown out the sound of those endless firecrackers. You’re welcome.

Conclusion: Let boAt Be Your Diwali Gifting Guide

This Diwali, step up your gifting game with boAt. Whether you’re shopping for family, friends, or coworkers, you can’t go wrong with a gift that’s both practical and fun. Check out boAt’s latest Diwali deals and start spreading the joy (and bass).

 

From all of us at boAt, Happy Diwali! Here’s to a festive season filled with love, laughter, and epic gifting moments.

Taking premium aesthetics and tech to the next level, India’s #1 audio, and wearables brand boAt (Imagine Marketing Limited) introduces the futuristic Lunar series smartwatches Lunar Connect Pro and Lunar Call Pro — the industry’s first ever wearables powered by Watch Face Studio and SensAi. Encased in classic round alloy dials and equipped with large AMOLED displays with chipsets that perform twice as fast than their predecessors and metallic link straps, boAt’s next generation smartwatches take a leap ahead of its competition. The two new Lunar watches feature all the bells and whistles of what defines a smartwatch today, and now packs in more power than before.

With the Lunar series boAt marks its entry into the premium segment.

A fusion of functionality and style, the Lunar Call Pro has a fashionable look for the Gen Z generation, while the Lunar Connect Pro has metallic straps which add premium-ness to the product. Each of the new smarties feature a sizable circular aluminum dial with a massive 1.39" always-on, sharp, and brilliant AMOLED display that adjusts brightness with an ambient light sensor and alters your mood with interchangeable watch faces made using the Watch Face Studio on the boAt Crest app. Create your own watch face to further personalize it by selecting the image, time format (analogue or digital), color scheme, typefaces, and features you want to show.

What sets apart the Lunar series from the competition is its 2x faster Apollo3 chipset with SensAi, using which boAt becomes the first brand to introduce StanceBeam on a wearable. The first ever sensor to find home in a smartwatch, the StanceBeam picks data-driven insights that will help you improve your game and takes cricket to the next level. SensAi gives deep insight into your performance letting you receive the benefit of data for your cricket training with the help of cutting-edge analytics for batting and bowling. Get insights about your bowling arm speed, batting hand speed, hits, and misses. Also, receive tips on how to make your performance better.  

With its in-built HD mic and speaker combo, which allows smooth Bluetooth Calling with up to 20 onboard contacts to dial and receive calls as you like, you can also make immediate calls and stay connected with your loved ones in just a few taps. Live an active lifestyle with the Lunar Series. Connect Pro and Call Pro are ready to be your fitness partners with their customizable training plans, daily energy scores, and 700+ Active Modes. You can track anything, including biking, dancing, and even cooking, very easily.

And lastly, never worry about battery life anymore — the Lunar Connect Pro and Lunar Call Pro give unparalleled performance and battery life. With Bluetooth BLE v5.0 and the gesture-based AMOLED display with ambient light sensor, you get up to 15 days of battery life on a single charge. And together with ASAP™ Charge, a mere 30-minute charging can get you back on the road. The watches are also equipped with Advanced Power Saving Mode that extends their performance.

The power-packed boAt Lunar series are available in some attractive color schemes to make you look and feel awesome. The Connect Pro (MRP INR 10,999) is offered in Metallic Black, Active Black, Ink Blue, and Cherry Blossom, while the Lunar Call Pro (MRP INR 6,990) gets Metallic Black, Charcoal Black, Deep Blue, and Cherry Blossom variants. The boAt Lunar Series smartwatch is now available at a launch price offer of just INR 3,499 for a limited time only, on boAt-lifestyle.com, with a 1-year warranty period.

boAt, India’s No. 1 audio and wearable brand, has signed a new partnership with three Indian Premier League (IPL) teams—Royal Challengers Bangalore (RCB) and Gujarat Titans (GT)—as their official audio and wearable partner. Along with them, boAt has also extended its partnership with the Kolkata Knight Riders (KKR) and will remain their official audio partner for the 16^th season of the IPL.

Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, and KL Rahul will all be playing for their respective teams as boAtheads (brand ambassadors). Taking it a step further, the boAt logo will also be present and displayed on the helmets and team caps of the RCB. In addition, boAt is also launching special edition products with Gujarat Titans. This exclusive range will be made accessible to fans on the website for a limited time.

The brand will showcase a 360-degree campaign called "Wear Your Smart" throughout the season to further cement its position in the smartwatch category. The campaign will highlight winning moments as well as the brand’s passion for cricket. The brand intends to capture high-intensity moments where every move counts and determines whether a team wins or loses. The campaign aims to capture and illustrate ‘The Champions’ true mindset and attitude.

On the IPL association, Aman Gupta, Co-Founder & CMO of boAt, said, "Cricket has always been and will continue to be seen as a religion in our country. We are excited to partner with various T20 teams once again. This season, we are extending the narrative to make it more inclusive of our smartwatch category. To be a part of this fiesta is a fantastic feeling altogether, and we look forward to a fruitful association this year as well."

India’s #1 audio and wearables brand, boAt (Imagine Marketing), is delighted to launch its first premium product in the TWS segment — the one-of-a-kind ‘Nirvana Ion’ TWS Earbuds. Immersive sound with technologies filled to the brim, this new wireless earbud is all ready to send the competition back to its drawing board. Introducing the Nirvana Ion, the ‘Next Big Thing’ from boAt, is the first-ever TWS by the brand which has 24hrs of earbuds playback. Not only this, with a total playback of 120hrs, Nirvana Ion ensures you never stop listening to your tunes in boAt Signature Sound and boAt Balanced Sound.

To mark the unveiling of Nirvana Ion, boAt has also launched its latest campaign ‘The Next Big Thing’ which highlights its cutting-edge design and engineering prowess. The campaign calls out how every feature of Nirvan Ion enables people to follow their passion. One that breaks boundaries and pushes the definition of what’s possible. To bring this thought to life, boAt has also collaborated with influencers from various fields like Cyrus Khan who is a Parkour athlete, Ambika Nayak aka Kayan who is a Musician, DJ, and Model, Johanna Rodrigues aka B-Girl Jo who practices B-Boying - an athletic style of street dance and Sabareesh S who is known for Futsal/street football. This campaign marks the stories of these influencers as they set on the journey to becoming ‘The Next Big Thing’ with their sheer passion and unbreakable spirit. The campaign gives the well-deserved limelight to the people who follow their heart- a quality that makes them the perfect contender to become The Next Big Thing.

Through this campaign, boAt and Nirvana Ion support the journey of those who aspire to become The Next Big Thing.

The TWS offers an immersive and exceptional sound. It takes your listening experience to the next level with Crystal Bionic Sound powered by HiFi® DSP giving you impeccable sound optimization. With ASAP™ Charge and the fast-charging USB-C port, you can now enjoy a month's worth of battery life in your pocket with just a 2.5-hour charge.

Loaded with Dual EQ Modes, the TWS lets you select the mode by your mood. Feel the unparalleled immersion with boAt Balanced Sound & reimagine your audio experience with the patent boAt Signature Sound. Its ENx™ Technology, which uses Quad Mics reduces ambient noise and provides crystal clear sound during voice calls for an unrivaled calling experience, takes your work and entertainment seriously. Your voice is transmitted in crystal-clear quality no matter where you are. The Nirvana Ion is the ultimate game-changer that lets you enjoy synchronized entertainment and take control of victory while gaming — thanks to BEAST™ Mode's 60ms low latency.

boAt has engineered a new ergonomic paradigm, with its in-house capabilities of product design (boAtLabs) to create this earbud for maximum comfort and stellar sound. Nirvana Ion comes with in-ear detection for a seamless experience. Not just this, the ergonomically compact size of the Nirvana Ion lets you fit them anywhere in your pocket or bag so you can take your music with you wherever you go.

The boAt Nirvana is offered for a limited time for a launch price of just Rs 1,999 on boAt-lifestyle.com, Flipkart.com, Amazon, and Myntra.com, as well as at offline stores including Vijay Sales, Croma, and Reliance Digital. It TWS is available in two premium colors, Ivory White, and Charcoal Black, with a 1-year warranty period.

India’s #1 wearables brand, boAt has developed next-generation smartwatches with Singapore-based KaHa Technologies to offer primary, preventive, and customized healthcare data. These wearables can consistently track critical health data which will provide insights into one’s health, through AI based algorithm using data that is vastly different from conventional data that are all collected in the hospital. 

Recently in Singapore KaHa partnered with Jalan Kayu Community Health Club (JKCHC) - a one-stop platform where senior citizens can have greater access to health talks, health coaching sessions, health screenings, fitness, and wellness programs in their neighbourhood. The newly developed smartwatches were provided to the club members  for them to monitor their vitals regularly. This project was implemented with the support of health partners such as Tan Tock Seng Hospital (TTSH) and extend soon to General Practitioner Clinics starting with Pinnacle Family Clinics. A formal ceremony was also hosted in the august presence of Prime Minister of Singapore Lee Hsien Loong.

*These smartwatches will be launched soon in India now.

Member of the Singapore Parliament and Adviser to JKCHC, Ms Ng Ling Ling and KaHa Founder and CEO, Pawan Gandhi at JKCHC opening.

boAt COSMOS smartwatch provided to JKCHC members for vital monitoring.

Pawan Gandhi - Founder, and CEO - COVE IoT - KaHa Pte Ltd said, “Smart Watches have been a game-changing technology for users to achieve better fitness and health. Artificial Intelligence based algorithms can provide personal insights and KaHa has been a pioneer in this domain with considerable IP and leading the industry. Our platform has been deployed by companies and health agencies in the United States of America, and Europe in addition to Singapore. With complete end-to-end in-house technology, KaHa plans to deploy these solutions for Indian consumers with its parent company Imagine Marketing Pvt Ltd soon.”

“boAt is the most loved smartwatch brand in India, and we will be pioneering this initiative in India through an ecosystem of partners to bring the best advantage to Indian users.” He added. 

Sameer Mehta, CEO and Managing Director at boAt said, “Smartwatches are handy, look stylish and provide access to notifications at a turn of the wrist. We believe the insights gained from health data from these newly engineered smartwatches can change the clinical approach and significantly expedite our illness discovery process. This diagnostic project will not only benefit us today but will also prepare us for the future.”

boAt acquired Singapore-based KaHa Pte Ltd, an end-to-end smart IoT product development company in the year 2022 to develop IoT-Enabled Wearables. KaHa has experience in building IoT devices and offers a technology-focused platform for wearables with proprietary AI and machine learning capabilities, as well as end-to-end smart wearable solutions. KaHa has received the prestigious Clarivate award for Innovation for two consecutive years, 2020 and 2021.

A costly catch, a golden inning, and a clash of titans – a headline or a topic of conversation synonymous with men’s cricket but what about women’s cricket? We all love Indian Premier League (IPL), but are we even watching the Women's Premier League (WPL) with the same passion? The portrayal of women in sports is often subjected to a ‘Women First and Athletes Second’ mindset. Women in sports are often governed by references to looks, age, what they are wearing, or family life, and are not valued as trained and entertaining sportspersons. Her winning shot is often shadowed by someone sitting in the audience who is termed as a ‘National Crush’. 

This stereotypical characterization of women in sports needs to change!!!

With this thought boAt – India’s No.1 overall wearables  brand has launched the #WatchHerPlay campaign this Women's Day. The campaign celebrates the contribution of women in sports and encourages supporters & fans to watch the ongoing Women's Premier League (WPL) in full fervour and with zeal. The campaign brings women players to the front and centre as she scripts the next chapter in the sport's history of India. The cogent video shows the clichéd depiction of women in sports ‘on’ and ‘off-field. It urges viewers to change their mindset and shines the spotlight on her shots, performance, and competitive race. 

Aman Gupta, Co-founder, and CMO, boAt said, “Sports in India has influenced and helped in shaping societal norms. With this campaign, we want to bring about a change in mindset, bring women players to the fore, and just want to say - Chak De India. Let’s all #WatchHerPlay.” 

This T-Rebel campaign now in its 3rd edition has always challenged the conventional and provoked to bring about change in the way of thinking.